Sol&Tierra is a jewelry brand founded in 2016 by Dor Sendler, inspired by a lifelong connection to fashion, craftsmanship, and spirituality. With over 50 years of experience in the fashion industry passed down from his parents, Dor created Sol&Tierra to combine timeless design with a meaningful story.

The Meaning Behind the Name

Sol means Sun and Tierra means Earth in Spanish. These two elements represent the balance of nature that influences everything we do. The sun brings warmth, energy, and life, while the earth grounds us, offering stability and beauty. Sol&Tierra’s designs are inspired by this connection — pieces that are as radiant as the sun and as rooted as the earth.

Our jewelry is also deeply connected to traditions of protection and spirituality. Many cultures have long believed that symbols like the evil eye, ocean creatures, and natural stones can ward off bad energy and bring good luck. At Sol&Tierra, we design with this spirit in mind — creating jewelry that empowers the wearer, offering beauty and positive energy in equal measure.

Crafted with Care, Made to Last

At Sol&Tierra, we believe in quality and craftsmanship. Every piece of jewelry is handmade with care by artisans around the world, from Jerusalem to the USA, Thailand, and Sri Lanka. Our jewelry isn’t just about aesthetics; it’s about supporting the communities that create it and celebrating their cultural heritage.

We use only the best materials and techniques to ensure that every design is both beautiful and sustainable, so you can wear it with pride, knowing it was made with intention.

Global Reach, Personal Touch

From our flagship stores in Tel Aviv and Miami to boutiques across 50+ countries, Sol&Tierra continues to grow — but we never lose sight of what matters most: you. We design jewelry that feels personal and meaningful, a reflection of who you are and what you stand for.

Sol&Tierra is more than just a brand; it’s a way of life. We’re here to help you express your true self through pieces that carry meaning, craftsmanship, and style.