About Us

ABOUT Sol&Tierra

Sol&Tierra is a bold and refined brand producing handmade Jewelry in Jerusalem for men, woman and kids, capitalizing on a unique and authentic brand story. Strong, unique and sustainable.


EST. 2016

In 2016 Sol&Tierra was founded by young guy from Israel; Dor Sendler, with a unique interest in fashion, crafting and spirituality that he got from his parents with 50 years of experience on the fashion industry.

With a unique product and a compelling brand story we are rapidly taking over the world. Our products are sold in over 50 countries through our online store, our flagship store in Tel aviv and Miami, fashion stores, jewelry stores, department stores and concept stores.


Sol in Spanish means: Sun, and Tierra means: Earth.

This strong name represents nature and the way of our life style. spirituality and surfing.

To protect themselves from bad luck, many cultures put on pendants of the evil eye, symbols of animals from the ocean and natural stones.

Many cultures believed that the Evil-eye or any other symbol would help them not only survive, also to keep away any jealousy and bad luck.



Not just a fancy slogan. Our team is working day after day creating your Sol&Tierra goods: all by hand, all with the greatest care and eye for detail, all here in Jerusalem.